The Black-owned fashion brand lighting up country music

Mark A. Carlson
Neon Cowboys: The Black-owned fashion brand lighting up country music

Asia Hall got the idea for Neon Cowboys at the Stagecoach Music Festival in Indio, California one year. Each time she’d attended the festival prior to that moment, Hall had reveled in watching the Coachella and country music kids come together around something they loved, welcoming each other with open arms. Hall wanted to make something for them that was unique; something that would stand out and signal the beginning of a more inclusive country music culture.

So, she got some neon wire and some cowboy hats, and made 13 prototypes for what would eventually become the wildly popular light-up cowboy hats that have taken the internet by storm. She and some friends wore the prototypes to Stagecoach the following year and got an enormous amount of attention; that’s when Hall knew she was onto something. “Because I’m also a

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20 Black-Owned Businesses to Support Every Day

Mark A. Carlson

The recent deaths of Ahmaud Arbery, Breonna Taylor, and George Floyd have rightfully created a call to action for change within our nation. With protests against institutionalized racism and police brutality taking place across the country, being a bystander to the injustice is no longer an option — as fellow Americans, now is the time to band together as allies and demand change for the sake of the Black community.

We may be a product recommendation site, but we refuse to sit back and be silent. We’re asking you to spark change in any way that you can: signing petitions, protesting while practicing social distancing if possible, donating to helpful organizations, and using your wallet to promote equality and support the Black community. While these are small steps, we’re willing to do anything we can to show up for our Black community, and we’re asking you

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