A social media content strategy is the systematic planning of creating and publishing social media posts to drive traffic and improve the branding of your business. As Jay Baer, author of six best selling marketing books, popularly said, “Content is fire. Social media is gasoline.” While social media is merely […]
Strategy
How francesca’s is Optimizing Holiday Marketing, Informing 2023 Strategy
In episode 381 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jann Parish, chief marketing officer at francesca’s, a leading women’s clothing boutique with nearly 500 U.S. retail locations and a robust e-commerce platform. Parish discusses the consumer behavior she’s seen from francesca’s shoppers during this holiday season (1:33), how her […]
YouTube Measurement and How It Fits Into Your Online Video Strategy
Did you know that YouTube is the world’s second most popular search engine? For digital brands, YouTube advertising has become the preeminent vehicle for driving traffic and brand awareness in today’s video-centric world. In the past two years, YouTube has become even more popular with changing consumption patterns. But, while […]