Viral

Photo-Illustration: by The Cut; Photos: Retailers TikTok has a way of making even the most ridiculous ideas sound perfectly normal. Using sexual lubricant as a make-up primer? Sure, why not. Dotting eight dots of eyeliner around your eyes to hypnotize men? Anything is fair in the search for love. Applying […]

If you have yet to buy a single TikTok beauty product recommended by a TikTok influencer, that can only mean one thing: You’ve clearly never used the app before. I joke, but seriously—TikTok beauty product videos are so convincing, they’ll have you instantly ordering a perfume without ever smelling it […]