What is alt text and how do I write it for jewelry? — Sharon Z Jewelry

Ok jewelers and metalsmiths – you’ve built a magnificent system of operate, photographed it, and built a web site.

Now it is time to make it additional obtainable.

I coronary heart alt textual content so considerably. It is a potent device site accessibility. When alt textual content is not the only software at your disposal to make your web page obtainable, it is an crucial 1.

It is really Alright if you did not know about this crucial factor of your web page right before now. Listed here is a guidebook to what it is, why you want it, and how to publish it. 

(Author’s be aware – if you are already common with alt text, scroll down to the How to Write It and Where by to Place It sections.)

Alt textual content is the tiny little bit of textual content that you use to describe an impression on your site. Often it is also known as an alt attribute, or alt tags. All main eCommerce platforms have a place for you to include alt textual content.

How it operates – anyone with a visual impairment requirements and would like to use a site. In purchase to do so, they use a screen reader that reads the website page out loud. When it hits an picture on the web page, it doesn’t skip it, it reads regardless of what description you’ve specified it.

This is what alt textual content is principally for – to offer descriptions of your photographs.

Other folks who have to have alt textual content incorporate people with constrained world-wide-web bandwidth – at any time have super sluggish web that won’t load illustrations or photos? Owning alt text there assists you determine out if there is vital information in these photos.

Oh! And alt text is tremendous valuable to anyone who employs graphic blockers in their electronic mail. If photographs are not loading, it is essential to explain them.

Why you want it

There are tons of explanations, but the most crucial rationale is that accessibility and inclusivity help all people navigate the net.

For us as small company owners, there are also functional causes why we want alt text. And there are no downsides to adding it to your web-site.

Cause #1 – Having a web-site that is inaccessible usually means that you are perhaps leaving money on the table. Immediately after all, if a person won’t be able to use or navigate your site, then they also cannot invest in from you.

Reason #2 – All of the textual content that’s on your site is searchable through look for engines like Duck Duck Go, Mozilla, Google, etcetera. You give your self your greatest gain if you have great information and facts on your web page. And this means having searchable textual content on your photographs.

Explanation #3 is my have – I contemplate accessibility to be a standard component of operating a web-site, and I try to make mine as obtainable as I know how to.

How to create it

Alt text has one particular purpose, and several advantages and it’s main objective is to be read through by persons, not bots.

So anytime you generate alt text, consider about what yet another particular person requirements to know about the graphic.

Greatest Techniques

  • Place yourself into the head of a purchaser hunting for jewellery.

  • Imagine about how they would describe it, and try out to answer their queries.

  • Is it the substance? The condition? The stone? If it is revealed on an ear?

  • Use key phrases sparingly, and make absolutely sure that they are pertinent to the picture.

  • Be descriptive and don’t depend on an older net follow of “key phrase stuffing” *

  • Retain your alt textual content beneath 150 figures or 12 terms so that they are understandable and readable.


Below is a photograph of some earrings. The alt textual content reads “oxidized silver eye-formed stud earrings on a metal slab”.

Leave a Reply