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Erika Nardini is Barstool Sports’ 1st CEO. In six decades, she’s verified that she is the ideal lady for the job. Considering that joining the little sports activities blog in 2016, she has turned it into a multi-field model and electronic media firm.
So, who is Erika Nardini? Right here are 10 appealing info about the Barstool CEO:
Attained Businesswoman
Erika Nardini has an amazing resume with knowledge that spans almost two many years. She commenced her job as media supervisor for Fidelity Investments. In the course of her time at Fidelity, she oversaw all broadcast, print and interactive media planning and buying. Nardini established and released Fidelity’s to start with digital scheduling practice in the late 90s. Her previous positions incorporate government internet marketing roles for Microsoft and Yahoo! From 2013 to 2015. Nardini was named main marketing and advertising officer of AOL the place she formulated the company’s whole internet marketing answers procedure. In advance of Barstool Sporting activities, Nardini was president and main profits officer for Bkstg, a platform that facilitated direct interactions concerning musicians and fans.
‘Token CEO’ Podcast
You would consider Nardini would have a full plate being Barstool’s CEO and when she almost certainly does, she finds the time to host her personal podcast identified as “Token CEO.” The podcast is explained as “an specific small business podcast for individuals with no a small business diploma.” With above 280 episodes, “Token CEO” takes listeners as a result of Erika’s daily life as she covers current information and business enterprise method. Listeners can also catch a glimpse of what’s likely on at Barstool HQ. Nardini is generally joined by weekly guests from business owners to Barstool workers users.
WWE Departure
Nardini joined the Environment Wrestling Amusement board in 2020, 4 years just after becoming CEO of Barstool Sports. Nevertheless, her time on the WWE board was short-lived and she experienced to depart with the WWE two many years following signing up for. Her final decision to leave the WWE was owing to Penn National Gaming getting all of Barstool. In brief, Nardini had to shift her focus on “building out the upcoming phase of the blended businesses” soon after the Penn acquisition turned official.
‘Stoolie’ to CEO
Erilka Nardini became CEO of Barstool Sporting activities in 2016 after Dave Portnoy sold a main fairness stake to expense business Chernin Team. Prior to stepping into the position of CEO, Erika was a prolonged-time ‘stoolie.’ If it wasn’t noticeable, ‘stoolie’ refers to supporters of the Barstool web-site. She explained to Fortune, “I’ve been vastly passionate about the website for a extended time.”
Huge Adjustments For Barstool Sports
Most of Barstool’s expansion in current yrs can be attributed to Erika. She has grown Barstool from a tiny sports web site to a multi-business brand. If we’re speaking figures, Nardini boosted a 3,900% enhance in general profits and boosted follower counts across social media by 5,700%. She orchestrated the strategic partnership with Penn National Gaming and created Barstool Sportsbook, the most prominent on the internet gaming organization in the U.S. As CEO, she has launched much more than 60 manufacturers like the world’s #1 sports activities podcast, #1 golfing podcast and #1 hockey podcast. Stoolies can appear ahead to what she’ll do in another 5 yrs.
Huge L.L. Bean Supporter
Erika is a huge supporter of retail business L.L Bean. On her own “Token CEO” podcast she promises that she is the “biggest L.L Bean admirer. At any time.” She also admitted that she wears the brand each day and that she is “loyal to L.L. Bean as it will get.” In accordance to Revenue Inc., Nardini has a large collection of L.L Bean tote bags and spends her time off including to her huge assortment.
Get the job done Tough Participate in Tricky
Element of becoming a profitable CEO is possessing a sturdy work ethic, a idea that Nardnini’s mothers and fathers instilled in her from an early age. Erika’s mom and dad ended up teachers and while she did not have a lot, she realized that if she needed a little something she experienced to perform for it. Erika instructed Forbes, “If I labored tough I would make cash. If I experienced money, I could do what I want. And I preferred that and I however do.”
Award Winning CEO
If Erika’s practical experience wasn’t enough, her awards definitely verify that her results is some thing to be celebrated. Nardini has received a number of awards above the a long time these as the 2004 Echo Award for Royal Caribbean and named one of MediaPost Magazine’s Top rated 20 Mounting Media Stars. In 2006, she received Google’s Promoting Equipment Award. A yr afterwards, she acquired the Gold Award for Nokia “New Year’s Eve” in 2007. In 2014, Nardini received the Advertising and marketing Hall of Achievement Class of 2014.
Her CEO Part Was Controversial
Given that starting to be CEO of Barstool Sporting activities in 2016, Erika has been called “one of the most controversial gals in sporting activities media.” The announcement of her new job arrived as a shock to a lot of since she was a woman overseeing a male-dominated site that stirred controversy above its misogynistic remarks from its admirers and founder Dave Portnoy. Above all of the controversy, Nardini maintains that Barstool Athletics is a single of the least sexist businesses she has ever labored for.
She Prefers to Preserve Her Daily life Personal
Erika’s occupation endeavors are out there for anyone to see but when it comes to her non-public existence, she prefers to hold a low profile. What we do know is that she is married and has two youthful sons. In 2021, there had been rumors that she and her spouse divided owing to an alleged affair Nardini had with her squash coach. Inspite of the excitement, Erika has managed to continue to keep aspects of her personal everyday living beneath wraps considering that then.
