The coronavirus has come for Fashion Week, but Fashion Week is unbowed. With the 2020 edition of LFWM going all-digital, the event’s key designers talk us through how they’ve adapted to showing clothes in a world where showing clothes is (almost) impossible.
What’s been the biggest challenge with producing a lockdown fashion ‘show’?
Whilst the last months have had their challenges operationally, we’ve used our obligation as creatives to look for better systems and ways of doing things. It’s been a unique situation to test, experiment and react – taking those learnings to work towards a better future. Not only have we dug deeper into our material archives, we’ve actually truly brought Craft, Creativity and Community to the fore.
What non-fashion skills have you picked up during lockdown?
Lockdown has pushed us to optimise and adopt new digital tools and processes, accelerating our move to a more efficient way of