Now that the year is well underway — January was a dress rehearsal for the rest of the months, right? — it’s time to really start assessing what you may need in your makeup kit for the rest of winter and start of spring. February is the time to get shopping, because a huge number of irresistible new products are landing on shelves this month, and we’re prepared to help you narrow it down to the ones you really can’t do without.
If you’re like us, your heart rate probably spikes whenever you discover a new makeup category, reimagined formula on an old classic, or real strides towards sustainability being made. This month, we’re seeing a spike in foundations with skin-care-style formulas from brands like Kosas, Rose Inc, and Ilia, while subtly glossy lips are grabbing the spotlight thanks to Maybelline New York and Hermès. And we’re not about to let you get through February without showing you some of our favorite new fragrances and nail colors.
We’re sharing the new February launches that we can’t help but recommend adding to your cart. Don’t be surprised if you can’t get through this gallery without a new contour stick or set of lashes coming your way with the click of a button.
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