You may associate March with celebrating the start of daylight savings time, St. Patrick’s Day, or the spring equinox — all totally understandable correlations. For Allure editors, however, March is yet another month to raise a glass (or a bottle of setting spray) to the latest makeup launches.
If you’re like us, your heart rate probably spikes whenever you find a new makeup category, discover a reimagined formula on a classic, or notice real strides being made towards sustainability. This month, the eyes truly have it, with major mascara launches from big brands like BareMinerals, Milk Makeup, and MAC. There’s also new liquid liner from long-time fave Lancôme and new fave Espressoh, and both Tom Ford Beauty and Juvia’s Place are introducing new eye-shadow options.
Don’t worry — the rest of your face is covered, as are your fingertips. (Nail decals are having a moment.) We’re sharing the new March makeup launches that we can’t help but recommend adding to your cart. Don’t be surprised if you can’t get through this gallery without a new lipstick or radiance-boosting foundation coming your way with the click of a button.
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