Jenna’s Just-in Boutique has moved to its new location and expanded its inventory to offer a wide variety of jewelry, accessories and more. With the Valentine’s Day approaching quickly on Feb. 14, the opening is just in time to find that special gift.
Jenna Gifford opened her new store on Feb. 7 in the Crossroads Shopping Center at 2027 S. Glenburnie Road. The boutique was formerly located in Jan’s Hallmark Shop, 3460 Martin Luther King Jr. Blvd. which is in the same shopping center.
Gifford said Paul Dixon, owner of Jan’s Hallmark Store is planning to retire so she felt it was the perfect time to open her own store. The Hallmark store will remain open under new ownership.
“We decided it would be a good idea to pull the boutique out of the Hallmark store and be able to expand,” Gifford said. “I’m helping him retire and he’s helping me start here. We are still a team.”
Gifford said she had about 40 days to get the new location ready to be open before Valentine’s Day.
“We had to completely gut and renovate the building,” Gifford said. “We had to put in new floors and walls, and new ceilings, lighting, we had to strip it down to the bare bone.”
Gifford said she and her family with the help of her store manager Jennifer did all the work, she did not hire any contractors.
“We worked seven days a week from sun up to sun down at times,” Gifford said. “It was a family affair.”
The store specializes in Pandora merchandise such as necklaces, bracelets and pendants. They also offer name brand clothing and accessories such as Bogg Bags, Teleties, Couture Tee, Oventure, Girlie Girl Originals, Sassyfrass tees, Candy Club, Cloister Honey, Holiball, other fashion Jewelry and clothing, gifts, home decor and more.
“Thursday through Sunday will be our busiest days of the year,” Gifford said. “We’re normally closed on Sunday, but we will be open on Feb. 13 from 11 a.m. to 2 p.m. so customers can get those last minute gifts.”
The store hours are 10 a.m. to 6 p.m. Monday through Friday and 10 a.m. to 4 p.m. Saturday. They are closed on Sunday.
The boutique also does a Facebook live interactive shopping event on Thursdays at 7 p.m.
Gifford said she started the live show during the onset of the COVID-19 pandemic as a way for customers to continue to shop without having to leave their homes. There are currently up to 300 shoppers who attend regularly according to Gifford.
The show can be viewed at www.facebook.com/jennasnewbern.
Gifford said she is really excited for what the future holds for the shopping center.
“There are some good tenants coming into the shopping center,” Gifford said. “It’s really going to be revitalized within the next year and half. With the way New Bern is growing right now, I’m really excited about what the future holds for this plaza.”
Bell Commercial Properties who leases the shopping plaza did not respond to a request for comments on potential new businesses at the location.
For more information, call visit jennabu.commentsold.com or call 252-631-2636.