She also spent 14 years owning and operating her photography studio and inevitably, she would find herself consulting high school students on what to wear for their senior portraits. That experience encouraged her to open a 1,200-square-foot clothing store in Viroqua’s downtown in October 2019.
Her business survived the disruptions caused by the pandemic thanks to online sales but like Astin, is committed to in-person sales, a physical retail space and racks and shelves of clothing. Trend Boutique, which opened in early November, joins other Monroe Street clothing stores like Hive, Rupert Cornelius, Good Day Shop, Zip-Dang and now Sunne Boutique.
“I’m super excited about our Monroe Street location,” Olson said. “I knew I wanted to be in