Metaverse not too familiar among consumers

Mark A. Carlson


Practically 50 % of consumers surveyed have not however heard the term “metaverse” and only 5% think about them selves enthusiastic users.

These are prime findings of a shopper review conducted by CommerceNext in partnership with Bizrate Insights, Coresight Study and CommX.

The February review polled mostly girls and those of ages 18 to 59, in accordance to a push release.

“Our survey knowledge point out that consciousness of the metaverse is minimal all round, but the prospective is higher,” Veronika Sonsev, co-founder of CommerceNext, said in the release. “Even though most shoppers were being not acquainted with the metaverse, the ones that engage in digital worlds seemed inclined to store in the metaverse in the potential.”

Just 18% of buyers surveyed have engaged with virtual worlds, and of those, in terms of engagement, 76% have played games and 39% have socialized.

Although only 30% of the 18% store in metaverse environments, the respondents documented curiosity in routines such as browsing in digital malls and trying on clothes and extras just about when they had been questioned about probable buying-associated pursuits in long run metaverse visits. Notably, respondents showed the most curiosity in acquiring true-earth solutions.


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