How Jade Noble is remaking Phoenix boutique Frances as the new owner

Four years ago, Jade Noble asked her boyfriend a somewhat hypothetical question. 

At the time, Noble worked at Frances, the longtime central Phoenix boutique known for its unique selection of gifts, clothing and décor and head-turning gift-wrapping.

A native Phoenician, Noble also had shopped at Frances for years. She knew it well. 

“Wouldn’t it be cool if we owned this?” Noble asked boyfriend Emmanuel Tripodis, referring to Frances. “He said, ‘Would she sell it?’”

Back then, Tripodis’s question in response may have seemed rhetorical. Frances’ original owner, Georganne Bryant, was as much a staple in the city as her shop, which she opened in 2006. The chances were unlikely. 

Fast-forward to this year: the question was no longer so, well, out of the question.