Last-minute Techniques to Mitigate Post-purchase Dissonance This Holiday Season

Mark A. Carlson

Today’s consumers have been spoiled by options and have amplified anticipations on buy deliveries to the extent that brand names likely out of their way to present fantastic ordeals have turn into the bare minimum. 

A single these kinds of expectation from shoppers is the capacity to monitor their orders at all moments. But picture a circumstance in which the order’s present position has not been current or a intended hold off wasn’t informed. 

During occasions like the holiday time, 82% of the customers are concerned about their orders NOT reaching them on time. Consequently, even when every little thing is likely alright, customers’ problems can end up affecting their supply expectations.  

This can before long final result in undesirable shipping experiences and lead to clients to end shopping with you with out hesitation. 

So if you want to mitigate the impact of article-acquire dissonance, you have to start with currently being transparent with your purchase monitoring, together with delays. 

With submit-purchase automation platforms such as, you can empower customers to keep track of their orders at all periods on your branded monitoring website page. Not just to continue to keep your shoppers knowledgeable of their parcel position, you can plug your monitoring pages with marketing and advertising strategies to improve repeat profits, supplied that on typical, a buyer tracks their get 4-6 times.

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