New products unveiled for Mars Wrigley Easter portfolio

Mark A. Carlson

New for 2023 are M&M’s Easter Shapes – hollow chocolate shapes filled with mini M&M’s and individually wrapped in colourful foil.

According to Mars Wrigley, shapes are growing category, with 15% of households buying Easter shapes and 13% of shoppers repeat-purchasing gift shapes during the Easter period.

M&M’s Easter Shapes come in mixed cases of two designs for maximum shelf efficiency and are stackable for building in-aisle displays.

Meanwhile, M&M’s Speckled Eggs feature a new packaging design aimed at increasing stand-out on-shelf.

The sharing bags contain unwrapped chocolate sugar-shelled mini eggs.

Maltesers lines returning for Easter 2023 include the Maltesers Bunny and Orange Bunny, first introduced in 2021.

Also back are Maltesers White Mini Bunnies pouches, small sharing novelty shapes.

Egg hunt lines will again include Maltesers Easter Hunt Mix and Galaxy Easter Hunt Mix packs, along with the new-look Celebrations Easter Mix.

Chocolate eggs designed to give as gifts will again include Galaxy Enchanted Eggs, Galaxy Caramel Mini Eggs and Galaxy Creamy Truffle Mini Eggs.

In its luxury range, Mars Wrigley is introducing the new Galaxy Caramel Truffles Luxury Egg, while the Maltesers Truffles Luxury Egg also returns as a premium option.

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