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The very last time Our Legacy and Stüssy got jointly, in April of 2021, a gradual perception of collaboration fatigue was beginning to established in. It is not really hard to see why: these times, you can not swing a Supreme box logo tee without hitting some twin-branded tchotchke promoting for an extortionary top quality on StockX. Collaborations continue to be an irresistible proposition for the internet marketing bigwigs calling the shots—but a person seldom executed with the finesse it demands.
Our Legacy and Stüssy’s ongoing partnership is the exception to the rule. Hardly ever does a collaboration read through as so symbiotic, a accurate intellect meld amongst two models at the peak of their powers, both taking pleasure in a renewed perception of significant acclaim. This is not Drizzy jetting throughout the pond to lay down a dashed-off verse for the hottest drill act of the minute this is Jay and Push trading bars in the booth, each individual participating in a protracted bout of lyrical a single-upmanship.
At very first look, the duo make for unlikely bedfellows: just one is an upstart Laguna Beach surf imprint turned titan of up to date streetwear, the other is a Stockholm-based, insider-y menswear favored. But equally share a simple, no-bullshit technique to interpreting the manner zeitgeist, tempered by an indefatigable perception of rollicking pleasurable. That utter absence of pretension—there’s no company synergies here!—makes every single url-up really feel noteworthy. Every single time the two blend forces the mandate continues to be mercifully uncomplicated, says Fraser Avey, Stüssy’s world wide manufacturer director. Jointly, they work to “dig up concealed, unforeseen, and in some cases overlooked gems” (typically in the type of boxy sweaters, slouchy get the job done trousers, and billowy Oxford shirts) that refuse to get by themselves much too significantly.
After a pair of seasons cooking up hits, it’d be quick for the duo to sit again, relax, and watch the residuals roll in. But to hear Avey notify it, that’s not rather what happened—though the songs metaphor is not considerably off. Avey likens the joint collections involving the two to a absolutely free flowing “mixtape” of strategies, rooted in a authentic feeling of camaraderie that extends considerably outside of the transactional.
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