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As 2021 comes to a close, Pantone has looked ahead to predict which color will encapsulate the year ahead. For the Pantone Color of the Year 2022, the global authority has introduced a “dynamic periwinkle blue hue with a vivifying violet red undertone” called Very Peri, or PANTONE 17-3938.
“Blending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness,” Pantone stated in a press release about the new shade. While Pantone selected two colors for Color of the Year 2021, this year marks the first time in the Color of the Year history that the institute has created a new color to represent the global landscape.
“Very Peri displays a spritely, joyous attitude and a dynamic presence that encourages courageous creativity and imaginative expression,” Leatrice Eiseman, the executive director of the Pantone Color Institute, said in a statement. The company explains that the color is inspired by the rise of gaming, the metaverse, and growing popularity of virtual currencies and NFTs—fusing modern, daily life with the digital sphere.
“As society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us,” explains vice president of the Pantone Color Institute Laurie Pressman.
But how does Pantone see Very Peri translating to the beauty industry? The institute predicts matte or glittery statements for the eyes, nails, and hair “suggestive of personal inventiveness and daring imagination.” Much like the reemergence of Y2K aesthetics, the fun approach to beauty isn’t going anywhere. Think unique finishes, jaw-dropping applications, and futuristic looks.
Below, get ahead of the Pantone Color of the Year 2022 trend by shopping beauty products in periwinkle—from creamy washes of color to striking candles.