Culturally relevant items and more value for customers
NEW YORK – Stop & Shop held a grand opening ceremony today at its newly remodeled Bay Plaza store in the Bronx, part of a $140 million capital infusion that over the next two years will upgrade all 25 of the grocer’s New York City locations.
Plans at each store call for an increase in the selection of “culturally relevant” items and other features aimed at improving the shopping experience.
“We’re proud to make such a significant investment in New York City, and we’re excited to show customers that we can be the one-stop shop for everything they need and that we’re delivering great value, particularly in this current economic environment,” Gordon Reid, president of Stop & Shop, said in a press release. “We’re also committed to fighting hunger in the boroughs and as part of our $1 million commitment, we’re investing nearly half a million in the city’s public schools and colleges to ensure local students have consistent access to healthy food so they can succeed in the classroom and beyond.”
Stop & Shop operates stores in four New York boroughs — the Bronx, Brooklyn, Queens, and Staten Island — and delivers groceries in all five boroughs. The grocery chain has 3,000 employees in the city, where it has operated for more than two decades.
The store enhancements will feature what Stop & Shop refers to as a significantly expanded assortment, with thousands of new items across each store to better meet the needs of the diverse neighbors it serves.
For example, the updated Bay Plaza store features a new ‘Global Market’ with authentic products from 14 regions tailored to its neighbors as well as those looking for unique products for globally inspired cooking, The Global Market carries an array of West Indian and Caribbean products, including items specific to Puerto Rico, the Dominican Republic, and Jamaica, plus Halal meat, dairy, and grocery items.
As part of the upcoming Maspeth, Queens, remodel, Stop & Shop will expand its Chinese and South American offerings,
Shoppers in Brooklyn’s Sheepshead Bay neighborhood can expect to find more Eastern European and Kosher foods.
All of the New York stores will soon feature hundreds of items made in the New York metro area Examples include Mike’s Amazing vegetable oils and mayonnaise, and West African fonio chips from Brooklyn-based Yolélé Foods Inc.
Stop & Shop, a unit of Ahold Delhaize USA, said the New York City store remodels will deliver a fresh new look and feel for customers and will showcase value with deal bins and the addition of the Flashfood program, which offers fresh foods at up to 50% off.
In addition to the investment in its stores, Stop & Shop has committed $1 million to fight food insecurity across the city this year through local initiatives and community partnerships.