Brooke Wise been focused from a young age. She knew what she wanted, and she’s doing it.
“I loved everything to do with beauty and fashion,” said Wise. “I always wanted to be in the beauty industry whether it be fashion design or hair or whatever it might be. Since the start of my career, I’ve never wanted to do anything else.”
Wise is a hairstylist at Style 124.
“My focus is making people look and feel more beautiful,” she noted.
Brooke (Malone) Wise grew up in Marion and graduated from Marion Harding High School and Tri-Rivers Career Center.
“I started out in an appointment-based salon as an intern,” she recalled. “From there I worked in a walk-in salon to build my clientele. While I enjoyed the places I’ve worked, I enjoy being my own boss at Style 124. I can kinda create my own atmosphere without all the headache of owning my own salon.”
She’s worked side-by-side with stylist Boston Winslow for years.
“Brooke is the perfect example of a seasoned, well-rounded stylist,” assessed Winslow. “She’s got every tool in her belt to be the best of the best. She’s punctual, has great execution and is so incredibly kind. I’m lucky to be able to stand beside her every day, watching her grow and succeed in her business.”
“I absolutely love making people look and feel good in my chair,” Wise responded. “Hair is a large part of your appearance, and it has always been an absolute joy to make someone feel good about how they look.”
Luke Henry agreed so much, he bought the business. He started Style 124 with Alex Sheridan (as well as The Brickyard on Main) as part of Main Street Reimagined.
“Brooke is both fun and professional,” said Henry, “the perfect combination to be one of the founding stylists at Style 124. She has believed in the project, and us, since the beginning, and she is such a passionate supporter of all the other Style girls, the downtown, and local businesses in the community! The world needs more people like Brooke.”
“I feel my purpose in life has been to help someone,” stated Wise. “It may not be helping someone physically but helping someone feel and look great has actually been just as pleasing.”
“I enjoy all of my customers,” she added. “I’ve been in the industry 16 years now. I’ve been there for new beginnings and terrible endings. I’ve been there for births, marriages and graduations. But I’ve also been there for illnesses, sadness and death. My clients over the years have become like family. I’ve created a friendship with them all and appreciate them more than they will know. I thoroughly enjoy what I do.”
Style 124 is located at 124 South Main Street in Marion. For more information, log on style124salon.com.
Aces of Trades is a weekly series focusing on people and their jobs — whether they’re unusual jobs, fun jobs or people who take ordinary jobs and make them extraordinary. If you have a suggestion for a future profile, let us know at [email protected].