Online apparel retailer Magnolia Boutique spends about 50% of its ad budget on Facebook and Instagram ads to promote categories. Despite lockdowns during the pandemic, CEO Susan DelPriore says demand for its affordable and seasonal clothing continued throughout 2020. In 2020, sales increased by 28% compared with 2019. That momentum […]
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Eric Adams Names 5 Women to Top City Hall Posts
Mayor-elect Eric Adams filled six key posts in his administration on Monday, appointing five women as deputy mayors and naming a departing City Council member from Upper Manhattan as New York City’s next transportation commissioner. The women chosen by Mr. Adams have substantial leadership experience in both city government and […]