By Louise Burgers, Retailing Africa Editor. I believe stores and advertisement agencies are just as fatigued and all out of innovative ideas, like the relaxation of us, following a challenging 12 months or probably they utilised their ad budgets this yr to move on personal savings to the purchaser, as […]
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TRENDING: 2022 in Review – I’m dumfungled, and you?
By Louise Burgers, Retailing Africa Editor. ‘Dumfungled’ is a word from an old Scottish dialect for being “mentally and physically worn out, used-up and strung-out”. Sounds about right for the end of 2022. I’m certainly feeling like that. WTAF 2022? Like seriously? Where do I even start writing a humorous […]
TRENDING: This is what your post-pandemic consumer wants
By Louise Burgers, Retailing Africa Editor. Do you bear in mind the most-awarded advert of 2016? It was a amazing advert for Lockheed Martin by McCann New York, identified as Subject trip to Mars, which featured slicing edge VR technological innovation and took faculty small children on an immersive experience […]
Mushrooms are trending in makeup, beauty and hair products
Like black diamond truffles in the forests of Périgord, France, mushroom ingredients are cropping up in abundance in the beauty world. Once mostly a skin care phenomenon, the market for fungi-spiked merch has mushroomed, and now, alongside a crop of creams and serums, they’re finding their way into makeup, hair […]