The Amazon Summer Sale Is Like Prime Day for Fashion and Clothing: Top Deals So Far

Mark A. Carlson

Clear your schedule for the Amazon Summer Sale, also called The Big Style Sale, which focuses on discount summer fashions. Amazon’s Big Style Sale, Amazon’s biggest sale in fashion to date, kicks off Monday, June 22.

Not only does the sale include Amazon brands, but it also features luxury brand markdowns within Shopbop, which Amazon acquired in 2006. That means shoppers will see deep discounts on brands like Kate Spade, Tory Burch, Rebecca Minkoff, Marc Jacobs, Tumi, and many more.

According to CNBC, the online retail giant intends to jumpstart sales to sellers and retailers whose sales were drastically affected by the ongoing coronavirus pandemic as well as the postponement of the annual Amazon Prime Day, which is usually held in July. The Amazon Fashion Summer Sale also serves as an opportunity for shoppers who have been hit financially in recent months to find deals and buy things at a discounted price.

After a notice was sent to sellers seen by CNBC, an Amazon spokesperson confirmed to CNBC that the event is happening. “The Big Style Sale is slated to take place later this month and will include seasonally relevant deals from both established and smaller fashion brands,” the spokeswoman said. “We are delighted to help brands connect with our vast global customer base for this event.”

In addition to everyday essential items, Amazon devices, tech gear and books, Amazon has gained traction in the fashion space. And just like with all its other offerings, customers can find pretty much anything they’re looking for via Amazon Fashion: major brands like Levi’s, Tory Burch, Skechers and Ray-Ban, indie designers (which the company is spotlighting right now through its A Common Thread initiative with Vogue and the Council of Fashion Designers of America) and its own in-house fashion labels.

See all the fashion deals and deep discounts here. Also, don’t forget to continue checking back with ET Style this week as we update you on our picks from the biggest and best fashion deals from the Amazon Summer Sale which get released multiple times a day throughout the week.

Activewear Brands: up to 40% off

Adidas Apparel

Adidas Footwear

Adrianna Papell and BCBG Dresses

American Apparel

American Tourister

Armani Exchange Menswear

Cole Haan Shoes


Daily Ritual Apparel


Kate Spade Shoes, Handbags, and Accessories


Lacoste Mens and Women’s Apparel and Shoes

Lucky Brand Apparel, Accessories and more

Nautica Menswear

Premium Denim: Hudson, True Religion and more

Puma Apparel, Shoes and Accessories

Ray-Ban Sunglasses

Rebecca Minkoff Handbags

Samsonite Luggage


Steven Madden Shoes

Swimwear Deals: Select Styles

Tory Burch Handbags, Shoes, and Accessories

Vera Bradley Handbags


Women’s Jewelry

Women’s Watches: up to 50% off

Read More: Amazon’s summer Sale Is Here (CNET)


The Best Shoe Deals We’ve Found at the Amazon Summer Sale

Skechers Are up to 20% off at the Amazon Big Style Sale

The Best Ray-Ban Sunglasses Deals From the Big Style Sale from Amazon

The Best Denim Deals from Amazon Summer Sale

The Best Swimwear Deals From Amazon Summer Sale

The Best Menswear Deals We’ve Found at the Amazon Summer Sale

The Best Dress Deals We’ve Found So Far at the Amazon Summer Sale

The Best Marc Jacobs Deals at the Amazon Sale

The Best Tumi Luggage Deals From the Amazon Summer Sale

The Best Kate Spade Deals From Amazon Summer Sale

The Best Watch Deals on Amazon to Shop Right Now

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