Tips & Tricks to Staying in Business Over 70 Years

Mark A. Carlson


Operating a business can be hard for some, particularly with all of the struggles that the COVID-19 pandemic brought alongside for the experience — but not for Baribault Jewelers. By continuing to go with the circulation and hold their loved ones at the forefront, it has helped this household-run enterprise be effective for 74 years and prosper during the pandemic. 

Adapting to State Rules & Purchaser Wants

“We made available curbside pickup, online revenue, and both of those mailbox and private deliveries. Clients still wished to get engaged, so we even now had to do what we had to do with masks, shields, and gloves,” Lewis Baribault, operator of the jewellery retail outlet, claimed. “I would occur in and get almost everything all set with the diamonds and clients would wander in, buy it, and an hour afterwards they would have it, so we would deliver them appropriate away. It is just our household below — we were being adapting and experienced to follow state pointers, but we arrived out in advance.”

Baribault Jewelers is a neighborhood jewelry shop in Glastonbury, Connecticut. Lewis’ uncle, Philip Baribault Sr., was the initial operator, and opened his spot, the very first jewellery keep to grace Glastonbury, in 1948. Lewis took over the organization in 1988 and not long ago celebrated his 50th year in the jewelry business on April 23, 2022 with a distinctive shock social gathering at Rooftop 120, a cafe situated right future to their brick-and-mortar retailer. Finish with a band, a champagne diva, and a magician, the family partied along with good friends, customers, and consumers. All have been welcome to the celebratory bash. 

Tricks to Success

“Be quite straight and sincere with anyone. Honesty is the most essential plan — when you go to mattress at night, you can sleep simply because you do not cheat anyone, and that is crucial to me,” Lewis stated. “We all function very tough, and when the chips are down, we all adhere together. We also do our ideal to say of course about 99.99 p.c of the time to each purchaser.  If there is a way to make it happen, we will make it happen.” 

A further mystery to accomplishment is putting the purchaser above all else, even if it suggests disregarding the competitors in your encompassing area. Though there are several other jewellery shops in Glastonbury, the Baribault family members constantly will make absolutely sure to just get treatment of their consumers and keep them the main concentrate. “When a buyer comes listed here, even nevertheless they have been to other jewellery retailers in their life, most of the time they keep with us due to the fact they have these kinds of a excellent expertise below. We have a robust referral business — it is awesome to see that when we are loyal to our buyers, they are faithful to us,” Lewis Baribault III, Lewis’s son, reported. 

Baribault Jewelers lobby

Continually Expanding

When there are no programs to open up a different brick-and-mortar area in the upcoming, the Baribault relatives is frequently developing the company by increasing their offerings. Every little thing clients may will need to acquire treatment of their jewelry is right there in the retail store: they have a few goldsmiths and setters, watches, and they even focus in jewellery transformations. Clients can provide in aged items, and Baribault Jewelers will recreate it into a modern day style, using all of the primary gems and metals. By continuing to broaden their choices, it retains buyers coming back for more. 

Making Private Connections with Customers

Lewis’s two daughters, Raeann Schwartz and Christina Ortiz, even expanded the jewellery store’s solution offerings with a complete new line named The Electricity to B. Founded in 2019, this fine jewelry selection aims to carry women with each other in joyful empowerment. The spectacular 14k gold- or gold-plated phrase bracelets, necklaces, and rings remind women to B Powerful, B Fierce, B Badass, B Limitless, B Fearless, or B You. The Power to B manifested into a assortment after the two sisters went by way of about 6 yrs all jointly of fertility struggles. During that time, they definitely essential visual reminders to stay hopeful, content, good, and targeted. 

“We recognized right after aiding ourselves throughout our fertility struggle and chatting to other women of all ages about it, we found out that jewellery was their joy. Then we imagined that we can do this for a broader viewers due to the fact we see so lots of folks who are going by their personal struggles,” Schwartz explained. Oriz included, “We were capable to be in the retailer and communicate with customers about their have tales, issues, and triumphs, and now we can offer a bracelet and acquire a information from the buyer conversing about how significantly it served them. It helped to make our self-confidence more than time and see that it truly performs.” 

Bringing the Community Back again Jointly with Area Activities

Baribault Jewelers is hosting unique summertime events to refresh soon after the height of the pandemic and get purchasers back in the retail outlet. In June, they held a Free Gemstone Party, where by the 1st 100 consumers who created an appointment with the keep on that day ended up in a position to find a cost-free gemstone valued at $150. After they received their gem, the jewelry keep was ready to established the stones on the premises while the client waited, so each individual shopper was equipped to stroll out with a beautiful pendant or ring at a portion of the value. Baribault Jewelers is also organizing a large bridal function in November. 

Staying Accurate to Your Business enterprise

“We always remain real to the truth that even if a client does not try to remember what we say, they usually remember how we make them really feel. That is the 1 thing that we will generally assure is the serious offer,” Schwartz reported. “We are tremendous grateful for just about every customer who walks by way of the doorway. We are a family way too outdoors of the shop, but even inside of the store, none of that improvements. No make any difference wherever you get us, it will often be the exact.”


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