16 brands that are giving back

Mark A. Carlson

Since the 1980s, March has been nationally recognized and celebrated as Women’s History Month, and it’s an incredible opportunity to shine light on women-focused causes, organizations and charities to support this month and beyond. Throughout Women’s History Month, several brands have pledged to give back, whether through donations, activism or campaigns, spanning product categories like apparel, beauty, food, wellness and more.

Major companies and retailers are also increasing efforts to support women-owned businesses and women-focused causes this month. Grocery delivery giant Instacart, for example, recently announced it’s pledging $1 million to support and advertise women-owned brands within its marketplace. Macy’s is supporting advocacy nonprofit Girls Inc. by encouraging customer donations both online and in-store through March 31, while Hershey’s rolled out its limited-edition “Celebrate SHE” bars — available at retailers nationwide while supplies last — and donated $150,000 to nonprofit Girls on the Run.

Brands giving back this Women’s History Month

Below, we rounded up some brands that are giving back for Women’s History Month, listing them alphabetically. Certain brands are offering limited edition products for Women’s History Month, and every brand on the list is donating a portion of their profits to a charity that benefits women.

Aritzia

Fashion brand Aritzia teamed up with artist Lea Colombo to design a limited edition collection for International Women’s Day highlighting her latest series, Colours of My Body. According to the brand, all of the proceeds from the collection will be donated to Aritzia Community partner organizations that give back to women and girls.

By/ Rosie Jane

During the month of March, 10 percent of online sales from fragrance brand By/ Rosie Jane will be donated to the Downtown Women’s Center, an organization that’s focused on ending homelessness for women in greater Los Angeles and empowering women through housing, wellness, employment and advocacy.

CASETiFY

CASETiFY’s all-new “Her Impact Matters” collection is fully designed by women creatives and features a variety of phone cases, chargers and accessories with bold designs and phrases inspired by International Women’s Day. The brand, which makes some of our favorite phone cases, says 10 percent of every sale from the collection in March will go to Equality Now, a nonprofit supporting and protecting equal rights for women and girls.

Fossil

In honor of International Women’s Day, accessories brand Fossil partnered with Cedella Marley to create an exclusive four-piece capsule collection honoring her father Bob Marley and his song “One Love.” According to the brand, 25 percent of the proceeds from the collection will be donated to World Pulse, which uses technology and social networking to empower females globally. The brand also donated $10,000 to the Bob and Rita Marley Foundation to support the Jamaica Women’s National Football Program.

Gorjana

Female-founded brands Gorjana and Richer Poorer teamed up this month to create an exclusive collection featuring a ribbed tee and a link necklace. According to the brands, 100 percent of net sales from the collection will support Dress for Success Worldwide West with a goal of hitting $50,000. The collection will be available in Gorjana stores and on Gorjana’s sites through the end of the month.

Mattel

Mattel’s Barbie brand has supported young females for several years now. In 2018, the company launched the Barbie Dream Gap Project, an ongoing global initiative to address the realities that keep women from reaching their full potential.

This year, Mattel also opened a curated and collaborative shopping platform called Barbie Style that features limited edition designs inspired by Barbie’s own wardrobe. For each product bought from the Barbie Style collection throughout March, Mattel will donate 5 percent of the proceeds and match the donation to the Barbie Dream Gap Project.

Mejuri

Jewelry brand Mejuri partnered with fashion designer Jenna Lyons to create a three-piece collection for Women’s History Month that embodies “autonomy, strength and individuality,” according to the brand. Mejuri will donate $5 from the sale of each item in the collection to the Mejuri Empowerment Fund, through which the company gives women and non-binary people the tools they need to become leaders.

M.M. LaFleur

Through March 15, M.M. LaFleur will donate an item to Bottomless Closet for every purchase of the black Foster pants. M.M. LaFleur has an ongoing relationship with Bottomless Closet, an organization that helps women in need enter the workforce with the right clothes, resume tailoring and more.

Old Navy

After launching its diversity-focused graphic tee campaign Project WE last year, Old Navy is celebrating Women’s History Month with all-new designs in collaboration with artists Shar Tuiasoa and Shawna X. In honor of the new collection, Old Navy is donating $1 million to its 20-year partner Boys & Girls Clubs of America to support youth arts programs.

Papier

Stationary company Papier — which makes some of our favorite planners — teamed up with twin sisters and artists Liv & Dom to create a limited edition stationary collection in honor of International Women’s Day. The collection, which includes everything from planners to recipe journals, features drawings of the female form as well as yellow Mimosa flowers, which has become a universal symbol of International Women’s Day. All of the proceeds from the new Papier x Liv & Dom collection will be donated to Women for Women International, a nonprofit that helps the female survivors of war and conflict rebuild their lives.

reHarvest Provisions

reHarvest Provisions, which offers single-serve smoothies made from imperfect produce, says that, for every box of superfood smoothie pops sold in March, it’ll donate a box to Girls on the Run, a youth development program for third to eighth grade girls. At the end of the month, the brand is also offering 20 percent off any purchase for shoppers who sign up for the Girls on the Run “Dream it. Do it. Be it.” virtual fundraising event and select reHarvest as their host during sign-up.

Sterling Forever

Throughout the month of March, jewelry and accessories brand Sterling Forever is donating 100 percent of the profits from sales of its Empower Hoop Earrings to Rise Up, an organization that advocates for gender equality by advocating for policy change around the world.

Ugg

Earlier this month, Ugg launched a new campaign with actress Tommy Dorfman as part of its larger #PoweredByHer series. As part of the campaign, Ugg will be donating $25 to Planned Parenthood Southeast for each Fluff Yeah Slide purchase made in the Purple Sky shade through March 14.

Vans

To celebrate International Women’s Day, Vault by Vans teamed up with Sarah Andelman, founder of publishing and creative agency Just An Idea and co-founder of Parisian retail concept store Colette, to highlight the designs of four female artists from around the world: Julia Chiang, Fumiko Imano, Sindiso Khumalo and Soko. Items in the curated collection range from footwear to bucket hats.

The brand also has a line of limited edition International Women’s Day products, and through August 1, 2.5 percent of the proceeds from the products in the line will be donated to organizations that uplift and empower women up to $200,000, according to Vans.

Vera Bradley

In 2016, Vera Bradley — which we highlight in our favorite weekender bags and rolling backpacks — teamed up with New Hope Girls, a Dominican Republic-based nonprofit fighting trafficking and exploitation of local girls and women. Today, Vera Bradley launched its fourth capsule collection with the nonprofit that includes bags and pouches hand-crafted by New Hope Girls’ artisans, according to the brand. Through July 5, the brand is donating 75 percent of the sales to New Hope Girls.

Victoria’s Secret PINK

PINK, an apparel and intimates line from retailer Victoria’s Secret, partnered with artist Amber Vittoria to design the limited-edition Campus Ringer Tee and Crew Sweatshirt. This month, the brand donated $50,000 to Dress for Success, a nonprofit that provides professional attire and development tools for women in low-income communities.

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