Lisa Eldridge Liquid Lurex eyeshadows

Mark A. Carlson

I am a massive fan of liquid sparkly makeup and two days before receiving my LE eye shadows, enthused by the holiday spirit, I shot a roundup of some of my favorite sparkly shimmery eye shadows. It didn’t end well. My eyes have been itchy, watery, sore since, and the […]

Summer Organic Beauty Empties 2022

Mark A. Carlson

Hello, hello, after some time off, I am back with yet another round of empties! I am sure you’ve seen most of these products before because I already had them reviewed on the blog. However, the fun of empties posts is that I get to recap all the good and […]

Introducing Meta Advantage + Shopping Campaign [5 Best Practices From Tinuiti’s Marketing Experts]

Mark A. Carlson

Meta’s latest advertising solution suite is making big waves in the marketing industry, drumming up interest among brands as well as advertisers. Advantage+ Shopping Campaigns, also known as ASC is a new performance advertising solution from Meta geared toward unlocking efficiencies for performance marketers across ecommerce and retail verticals.  In […]

Anti-aging treatments for 30+ skin

Mark A. Carlson

So, you reached your 30s and your skin behaves differently as compared to before. If yes, then it’s the time to change your skincare routine and follow it according to what your skin wants at 30s. When you are at this age, skin reduces the collagen production and loses its […]

Elements of a Great Retail Display

Mark A. Carlson

  If we have learned anything from the pandemic it’s that independent retailers are highly resilient and can turn on a dime. We also know that you never have enough time to do everything you want to do to you sales floor, and that your customers require constant change to […]

Q&A With BYBI Founders Elsie & Dominika

Mark A. Carlson

To celebrate our Haul of Fame brand of the month, we chatted with BYBI founders Elsie and Dominika to chat about all things skincare. As a B Corp Certified brand, BYBI brings you skin positive, pro-planet beauty.  Keep reading to learn more about the brand and the founders’ must-have skincare […]

How to make Long Beaded Earrings –

Mark A. Carlson

Learn how to make long beaded earrings using the simple DIY tutorial! Most beaded earrings are made using wire headpins, but longer designs will have much more movement if you use thread. You can use any type and size of beads, as long as the small bead at the top […]

On the road again: NRF 2023

Mark A. Carlson

What a chaotic few years it has been! We are finally getting back on the road and will be in-person at NRF 2023!  Our team has been working around the clock to provide you with an onsite experience that is aligned to the topics you as retailers are battling in […]

Vintage Fashion Jewelry Powerhouse Gripoix

Mark A. Carlson

The Thriller of Gripoix  Gripoix is, strictly talking, the title of an atelier, a home that created poured glass. Parisian glass worker Augustine Gripoix was the initial who commenced to grasp the art of creating jewelry of glass, crystal, metal and synthetic pearls. In 1869, Augustine Gripoix, the founder of the atelier, revived, refined, and ultimately reinvisioned an […]

NAJO Guides | Mixed Metals

Mark A. Carlson

Sterling Silver, gold and rose gold are beautiful in their own individual way, but when combined produce an breath-taking two-tone look. With an array of styles that can be worn for a variety occasions, the NAJO Mixed Metal Guide is here to help you decide between two-tone pieces such as […]

How to Create Holiday Gift Guides

Mark A. Carlson

The holiday season is important to retail business owners because it’s simply often the busiest time of the year. One of the most important holiday marketing ideas you can implement is gift guides. Gift guides allow you to showcase your products, inspire shoppers, and stay top of mind throughout the […]

Newborn Essentials for second baby

Mark A. Carlson

I am 6 months late with this but better late than never right? Between moving, living in a temporary space etc, I am very clear on what baby items have been essential to our family during those first few months. Wanted to share my must-haves with you. Some are the […]

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