EP352: How to Tell Your Story So That You Attract the Right Customers with Siobhan Maher

Mark A. Carlson


As an independent jewelry brand name, storytelling is heading to be one particular of your most strong instruments. It can help you join with buyers and stand out from the level of competition. But telling a excellent tale is just not normally straightforward.

In today’s episode, I experienced the enjoyment of chatting with Siobhan Maher, an specialist jewelry storyteller. She’s a jewelry designer and copywriter who focuses on bringing out the tale at the rear of each piece of jewellery. 

Telling stories  that resonate with her customers is the core of her enterprise..

If you want to link with your audience by way of your brand name story, pay attention to the comprehensive episode below.

Download the display notes below

Siobhan talked about the following recommendations to notify a far more compelling variation of your tale:

Appear Outwards

Many men and women dress in jewellery not only because it seems superior on them, but mainly because it has which means. 

It might be a household heirloom or a reward from a cherished 1, or it may possibly have been purchased to mark a special event. No matter what the story, it is an vital aspect of the piece alone. Which is why jewelers have to build manufacturer tales that resonate with their viewers. 

This implies understanding who your shoppers are, what they are on the lookout for, and what variety of stories will resonate with them. Really don’t skip the current market analysis.

Seem Inwards

Storytelling enables you to tap into your personal innovative energy and infuse just about every piece with a sense of depth and authenticity. 

Regardless of whether you are just beginning your individual line of jewellery, or you’re previously a much more skilled business enterprise operator, it really is necessary to look deeply into the aspects of your brand name story and take a look at the values that drive you forward. Only then can you really start out to develop an genuine model that resonates with your audience on a further amount. 

It is not just about offering your products and solutions or expert services it’s about establishing legitimate connections with those you hope to arrive at by means of storytelling.

Convey to Your Story From Many Angles

At the coronary heart of each individual manufacturer is a story. No subject what form of qualifications you occur from, it’s crucial to tell your story from distinctive perspectives. 

By getting the time to craft a compelling model tale, jewelry designers can increase gross sales and hook up with their clients on a deep and psychological level.

To find out much more about the Strategies of storytelling that makes selling a ton less difficult,  hear to the whole episode previously mentioned. 

xo, Tracy

Sponsor Spotlight!

Laying The Foundation


Siobhan Maher’s Official Web site
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Stick to Tracy Matthews on Instagram!
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Laying The Basis
Momentum Plan
The Wished-for Model Effect
Free of charge Approach Audit
Masterclass: An Within Look at a 7 Figure Jewellery Brand
A lot more Means for Jewellery Designers 
Listen on Apple Podcasts!


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