Two thirds of Australians want additional information about how to recycle ideal and three quarters want the Australasian Recycling Label (ARL) to be on all packaging, in accordance to new consumer insights.
The results are released in the second edition of the ‘Australasian Recycling Label Buyer Insights Report’ by the Australian Packaging Covenant Organisation (APCO) in partnership with Earth Ark. The research was developed to superior recognize attitudes and behaviours toward recycling.
Brooke Donnelly, APCO CEO, says the relevance of the report cannot be overstated: “Having a thorough understanding of people recognition, perceptions, trends and confusion connected to recycling behaviours is integral to producing beneficial adjust,” she claimed.
The report reveals:
- 76% of people see routinely recycling as the most noticeable way to enable the environment
- 64% of individuals want a lot more info about what can and just can’t be recycled
- 65% see brands and products producers as dependable for providing correct packaging recycling information.
Rebecca Gilling, Planet Ark co-CEO, suggests the report highlights that consumers want to recycle suitable and how vital it is that they have prevalent access to accurate recycling information.
“Misinformation and confusion are crucial components to conquer when it arrives to improving recycling behaviour,” she says. “Bad habits and beliefs just take time to untangle. That is why have faith in, strategic education and learning and the Australasian Recycling Label are such significant aspects for transforming conduct at the bin.”
Expansion of the ARL System
The ARL Method is an on-pack labelling plan that will help consumers to recycle accurately and supports organizations to effectively layout for, label and communicate about packaging recyclability.
Awareness of the ARL has considerably increased over the previous four yrs, with 3 out of 4 Australians now recognising the label. The largest growth in consciousness of the ARL is among 16-24 year olds, rising from 82% to 91%.
“The ongoing advancement of the ARL Program due to the fact its launch in 2018 has been remarkable,” suggests Ms Donnelly. “The Program now counts hundreds of Australia’s ideal known businesses between its Membership and has been extensively endorsed by all concentrations of Federal government, together with being recognised as a planet-leading customer education initiative in a report by the UN Natural environment Programme.
“We are very thankful to every of the Program’s members who are aiding shoppers accurately recycle their house packaging and are wanting forward to welcoming many more as we really encourage manufacturer proprietors and packaging manufacturers to sign-up with the ARL System.”
View the complete ‘Australasian Recycling Label Shopper Insights Report’ below.