‘Jersey Shore’ star Snooki opening another N.J. boutique store

Mark A. Carlson

Nicole “Snooki” Polizzi-LaValle, the star of MTV’s “Jersey Shore” reality television franchise, is opening her third boutique store and second in New Jersey.

The Snooki Shop will open in Seaside Heights this spring, according to a post on the company’s Instagram page.

“Seaside Heights, NJ, Coming Spring 2022, Tag & tell all your Mawma’s” the post read.

An exact opening date has yet to be announced.

The Asbury Park Press reports the store will be located on the borough’s Boulevard, which housed The Bamboo Bar, a nightclub that was frequently shown on “Jersey Shore” and demolished last year.

The Snooki Shop is a fashion boutique that features a selection of women’s clothing including outerwear, dresses, swimwear, athletic attire, accessories, makeup and shoes.

The company’s other two stores are located in Madison and Beacon, N.Y.

MTV’s “Jersey Shore” premiered in 2009 and aired through 2012. The show’s spin-off “Jersey Shore Family Vacation” currently airs on MTV.

Polizzi-LaValle also starred in MTV’s “Snooki & Jwoww” from 2012 to 2015.


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