A social media content strategy is the systematic planning of creating and publishing social media posts to drive traffic and improve the branding of your business. As Jay Baer, author of six best selling marketing books, popularly said, “Content is fire. Social media is gasoline.” While social media is merely […]
media
Zitcha partners with PwC to drive retail media market
Independent retail media platform, Zitcha has inked a collaborative relationship with leading business consultancy, PwC Australia to help retailers take advantage of the growing retail media space set to be worth up to $2.14 billion in the next five years. Zitcha connects the omnichannel media assets of retail publishers, including […]
Social Media in 2022 & The Creator’s Dilemma
Hi. Hello there! It has been a minute! Amidst the business of the holiday season and the end of the year I definitely neglected this space, but I am back for now, as I think there’s something really valuable about long form writing, and having images and links LIVE somewhere […]
Apparel retailer’s social media posts result in 79% jump in web sales
Online apparel retailer Magnolia Boutique spends about 50% of its ad budget on Facebook and Instagram ads to promote categories. Despite lockdowns during the pandemic, CEO Susan DelPriore says demand for its affordable and seasonal clothing continued throughout 2020. In 2020, sales increased by 28% compared with 2019. That momentum […]
How House & Home Thrived Regardless Of The Pandemic Advert Drought » Media In Canada
We analyzed findings from the American Housing Survey and two nationally consultant NerdWallet surveys of more than 1,400 owners performed on-line by The Harris Poll in August and September. With this attitude, we get a more holistic picture of homeowners’ latest, current and upcoming approaches to handling initiatives round the […]