Many celebrities have pursued a side gig outside of their careers, and some of the most popular entrepreneurial pursuits that celebrities have added to their portfolios exist within the beauty world. It seems as though everywhere you look, celebrity products— including makeup, skincare, hair care, and body care—are sprouting up with promises to improve your skin’s glow, reduce the appearance of fine lines on your face, and enhance the shimmer of your hair. But truth be told, it can be hard to tell the difference between which celebrity beauty brands are actually worth the purchase and which products are just receiving praise because they’re backed by a superstar singer or a Hollywood icon.
So, how should one sort through the endless sea of brands? Well, we’ve made it simple for you. Keep reading and you’ll find all the editor-approved celebrity beauty brands that you’ll certainly want to drop a pretty penny on. You can trust us, these 15 brands are worth the hype.
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Pharrell Williams: Humanrace
Pharell Williams launched Humanrace with the mission of empowering people to prioritize their wellbeing. Williams’ products constitute a blend of natural ingredients including charcoal powder and pomegranate enzymes to name a couple— each sourced sustainably along the production process. One of our favorites is this gentle Rice Powder Cleanser, formulated to purify and balance skin.
Jonathan Van Ness: JVN
We all know that Jonathan Van Ness is a true hair connoisseur, and if you haven’t seen his luscious locks, we suggest you head on over to his Instagram page where you’ll find countless tutorials on how he uses his JVN products. One of his favorites— and ours too— is the Complete Pre-Wash Scalp & Hair Treatment Oil, a lightweight oil that you can massage into your scalp to rejuvenate follicles before you wash your hair. Best part about it? It can be used for all hair types, from straight to coily, and even color-treated hair.
Rihanna: Fenty Beauty
When Fenty Beauty came onto the scene, beauty lovers were thrilled to see an inclusive beauty line made for people of all shades and backgrounds. And it’s safe to say that Rihanna doesn’t miss when it comes to makeup, each product has proven to be a true hit, including her Gloss Bomb Universal Lip Luminizer. Or in other words, a must-have lip gloss that will give you the ultimate shine.
Jessica Alba: Honest Beauty
True to its name, Jessica Alba has built Honest into a health and wellness company that prioritizes trust. Alba’s ethical brand is very transparent with regard to ingredients, and her 2-in-1 Extreme Length Mascara and Lash Primer has been rated the #1 clean mascara on Amazon. Its key ingredients include jojoba esters, beeswax, and cornstarch.
Tracee Ellis Ross: Pattern Beauty
In 2018, Tracee Ellis Ross delivered a brand that fit the needs of every person out there with textured hair. From coily to curly, low porosity to high porosity, and even heat damaged to transitioning. Ross essentially developed a hair care line for a rich variety of patterns, and created a curl guide to help people learn more about their hair. If you’re wondering, my personal favorite (and first ever Pattern product that I’ve owned) is the Leave in Conditioner.
Selena Gomez: Rare Beauty
Selena Gomez’s makeup always looks stunning. It’s enhances her features perfectly, and her beauty brand aims to do just the same by breaking down unrealistic beauty standards and encouraging people to feel good about their individual features. Gomez’s Soft Pinch Liquid Blush in the shade True Mauve beautifully enhances your cheeks, and might we add, is a perfect color for the upcoming spring season.
Alicia Keys: Keys SoulCare
If one were to describe Alicia Keys’ essence, we’re almost positive the words calm, peaceful, and refreshing would come up multiple times. So it comes as no surprise that her skincare line emulates just that; it’s a collection of products that inspire soul-nurturing rituals. If you’re in desperate need of reaching a meditative state, try Keys’ Mind-Clearing Body Polish, made with glycolic and lactic acids.
Gwyneth Paltrow: Goop
If you’re as intrigued by health and wellness as we are, chances are you’ve heard of Gwyneth Paltrow’s Goop, which actually started off as a homespun weekly newsletter in 2008. Fast forward to today, and Paltrow has got us hooked with her fabulous skincare products that prove to show real results. Our go-to? GoopGlow 5% Glycolic Acid Overnight Glow Peel Light. Don’t worry, it’s not as complex as it sounds. Once a week, simply apply the presoaked pad to your face, neck, and chest before bed, and leave it on overnight.
Taraji P. Henson: TPH
Taraji P. Henson is known for her various, and stunning, hair styles on-screen and on red carpets. Lucky for us, she’s created a haircare brand that honors those of us who like to experiment with different styles, or whom she likes to call, “hair chameleons that celebrate all that your hair can do.” Made for all textures, Henson crafted an impressive collection of products including scalp conditioners, overnight masks, and even cleansers like this Honey Fresh Shampoo.
Jennifer Lopez: JLo Beauty
If the fountain of youth were to be personified, it would be Jennifer Lopez. Her secret ingredient? The beautiful Lopez claims that olive oil has remained her elixir of choice, having slathered it on her skin and hair for as long as she can remember. So it makes sense that she would infuse her Blockbuster Cream with what she calls, the Olive Complex, a moisturizing blend of olive oil properties.
Rosie Huntington-Whiteley: Rose Inc
Renowned model Rosie Huntington-Whiteley certainly knows a thing or two about beauty, given that she worked daily with beauty professionals in makeup. If you want to try out her brand, we’d recommend her Brightening Eye Cream, formulated with squalane and skin-brightening niacinamide to diminish the appearance of dark circles and puffiness.
Lady Gaga: Haus Laboratories
Lady Gaga’s looks are always cutting-edge, and so are her beauty products. Looking to step out with a bold look? Try Gaga’s RIP Lip Liner, an ultra precise lip pencil that comes in a variety of daring shades like fuschia, deep burgundy, and mahogany brown.
Venus Williams: EleVen
Seven-time Grand Slam singles champion,Venus Williams spends many of her days playing tennis in the glaring sun, so SPF has certainly become one of her must-have skincare essentials. And it should be yours too, given that SPF is an integral part of promoting healthy and nourished skin. If you’re in need of sun screen, Williams’ ultra-hydrating should be your new go-to.
Cindy Crawford Meaningful Beauty
Cindy Crawford’s Meaningful Beauty has been around since 2004, and it’s still going strong 18 years later. Backed by stem cell technology, Crawford delivers since-based products that are proven to work wonders. Don’t believe us? Try her Dark Spot Treatment, proven to diminish blemishes and even skin tone.
Jennifer Anaston: LolaVie
Who can forget Jennifer Aniston’s iconic 90s haircut, which you may know as the Rachel Cut? It will forever be pinned on out hair inspo mood boards. Although the Rachel Cut is no longer, Jennifer Aniston still has gorgeous hair, and she uses her own products, one of which is the Perfect Leave In. Aniston’s leave-in conditioner helps to hydrate hair and prevent frizziness, and it’s definitely the perfect formula to use after a wash.
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