We Tested Some of October’s Most-Hyped Beauty Products

Mark A. Carlson

Following is a transcript of the video.

Nico Reyes: There are so many new beauty releases happening all the time, so we gathered some of the most-hyped products from October to test for ourselves.

Let’s start off with these new products from Huda Beauty’s GloWish line, the Luminous Pressed Powder and the Cheeky Vegan Blush. I have yet to be disappointed by a GloWish product, but this powder wasn’t my favorite. It is super silky and soft, but I felt like because it’s a luminous pressed powder, on my bare skin, it just highlighted texture in a way I didn’t love. I had a feeling I would like this more over foundation — you can use it both ways — so I tried it that way, and, yep, I feel like it looks smoother over the foundation than just on my bare skin.

And the blush was cute, nothing really special. I don’t think it’s worth paying $21 for a just-OK blush, especially one that’s so baby-sized.

This water-activated liner from Matte Lashes is supposed to be super pigmented and transfer-proof, so I was dying to try it out. All you do with these is dip your brush in some water and wet the liner. I put some on the back of my hand first just to see how transfer-proof it actually is, and it did not move. It also dried down super matte, which I love. I hate when black liner has that shiny satin finish. Applying it on the eyes was so easy. I actually prefer using these kinds of liners, because I feel like I just have more control of the product. I can see myself using this all the time, and it actually comes in a set with a white liner too.

This is a product that I don’t think I ever would have tried if it wasn’t for this show. This is the Makeup by Mario Master Metals Eyeshadow Palette, and it has all these really beautiful metallic shades that can be used wet or dry. I used this orange copper shade dry first, just applying it straight on the eye with my finger, and these are so smooth and metallic. They really do make your eyes pop. Then I scraped up some powder to mix together with the Metal Manipulator to basically turn it into a liquid. This is sold separately, by the way. Using these in the liquid form intensifies it by, like, 1,000. It literally looks like liquid metal on the eyes. And the Metal Manipulator makes it budge-proof, so it won’t smudge anywhere. I’m still not super into the idea of a $48 all-metallic palette, but the quality of these shadows is so, so good.

Next, let’s talk about the Milani Color Fetish Matte Lipsticks. Oh, my God, I think I love these. They are incredibly creamy, smooth, and pigmented. I love the soft matte finish they have. Everything about these feels more expensive than they actually are. They are so cute. Definitely recommend these. This color, Secret, in particular is supposed to be a Charlotte Tilbury Pillow Talk dupe. I can’t speak on that because I don’t have Pillow Talk money, but I’m just letting you know.

And, finally, we have the Em Cosmetics So Soft sticks. I have the Multi Faceplay stick, which can be used as bronzer or contour, and the blush stick. The name does not lie. These are some of the softest, most easy-to-blend products I’ve ever used. I don’t normally contour, but this color was more on the cool side, so I attempted to contour with it, and it was just so easy to apply and blend. Same with the blush. The color was a little too light for me, but because they blend in so easy, I think I made it work. These are pricey, but so worth it to me.

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