At the beginning of the year, we already knew which designer bags were going to dominate in 2020. How did we predict correctly? Well, it’s a lot more than just guesswork. We spend time speaking to brands, buyers and looking at what’s trending in the fashion industry to see which bags are going to come out on top during the year. Of course, cult buys and new brands can emerge at any moment surprising even the most seasoned of fashion buyers and editors, but there are certain new styles that I guarantee we’ll be talking about as hero buys this December.
That said, we didn’t know the pandemic was coming and the financial implications of that on the fashion industry and personal budgets. However, despite this, global fashion search platform Lyst revealed just yesterday in its round-up of the most popular brands of the year so far that the